Philosopy

Philosophy

Adoption of Conscious Business Model is growing throughout the world.

Many global as well as local businesses are keen to adopt this model.Ā  Historical figures have shown that Businesses driven by a ā€œPurposeā€ or ā€œMeaningā€, exhibiting ā€œCore Valuesā€ in each aspect of business, have always outperformed markets in long term. Most Global CEOs have been adopting Conscious Leadership model as their leadership style. These include most global and hi-end local companies.

Following Conscious business Principles, one can lead Businesses to sustained growth over a period of time yet taking care of environment, eco-system and all stakeholders. CB Principles can help Individuals achieve Highest human potential, be a winner, yet be at Peace, Resilient, Happy and Healthy.

Conscious Business takes care of all stakeholders. The proposed CB Model would address concerns of all of them and have special focus on Leadership, Customer Orientation, Emotional Orientation, Organizational Culture and Individual Human Potential. A Study by Raj Sisodia, showed FoE (Firms of Endearment) have shown 3:1 ratio of growth over ā€œGood to Greatā€ companies during 15 years in a study. Also, the Fortune 500 Conscious companies have outperformed index by minimum 8 times over 10 year period.

Just as Conscious eating involves Purpose, Nutrition Values and Discipline, Conscious Business involves:

  1. Conscious Purpose- It is often for a purpose, that someone is willing to give own enthusiasm and commitment. This cannot be obtained by just monetary packages to executives and operations team. The reason for the company to exists, its mission, is something that conscious leaders aligns teams around, and instead of creation of silos, get full commitment of entire organization.
  2. Conscious Values- These are universal values, not based on anyone specific that most people aspire to live by. Love, Peace, Humility, Happiness, etc. are some of the values that a conscious business model exhibits in each activity.
  3. Conscious Being- Nobody or no organization can flourish without individual person is authentically happy. It is well accepted the even an organization cannot flourish beyond the consciousness of its leader. When one aligns values in interactions, decision making, it is possible to achieve higher level of happiness and well-being. These can be also stated as People, Processes and Purpose. When all the three pillars are based on coherent Value system, chances of economic success are maximized.Ā  If you need to run the latest App, you need an updated operating system. In order to navigate in the current turbulent times, you need the most powerful OS to allow you to run the newest tools:Ā  Conscious Business is the most powerful human operating system for the business setting.Ā 

We apply this framework in helping leaders become more conscious and skillful in driving a conscious culture. Achieving specific results (HAVE) requires behaving (DO) in a specific way, and behaving in such a way requires seeing (BE) life through three powerful mental models:

  • Unconditional Responsibility,
  • Ontological Humility and
  • Essential Integrity.

We teach and practice Conscious Business. Thus, the highest leverage comes from becoming the person or organization capable of behaving in the way that produces the desired results.

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